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Digital Marketing

This two-day course sets out essential concepts and skills relating to the fundamentals of digital marketing, including creating a web presence, optimising content for search engines, using social media platforms, carrying out online marketing and advertising across a range of services as well as monitoring and improving campaigns using analytics.

On completion of this course you will be able to:

  • Understand key concepts of digital marketing, including advantages, limitations and planning.
  • Understand various web presence options and how to select appropriate keywords for search engine optimisation.
  • Recognise different social media platforms, and set up and use common platforms.
  • Understand how effective social media management assists in promotion and lead generation.
  • Use a social media management service to schedule posts and set up notifications.
  • Understand various options for online marketing and advertising, including search engine, e-mail and mobile marketing.
  • Understand and use analytics services to monitor and improve campaigns.

Course Content:

Unit 1: Digital Marketing Concepts

  • Key concepts
  • Planning 

Unit 2: Web Presence

  • Web Presence Options
  • Website Considerations
  • Search Engine Optimisation

Unit 3: Social Media Setup

  • Social Media Platforms
  • Social Media Accounts

 Unit 4: Social Media Management

  • Social Media Management Services
  • Marketing and Promotion Activities
  • Engagement, Lead Generation and Sales

Unit 5: Online Marketing and Advertising

  • Online Advertising
  • E-Mail Marketing
  • Mobile Marketing

Unit 6: Analytics

  • Getting Started
  • Web Analytics
  • Social Media Insights
  • E-mail marketing and Online Advertising Analytics

If for any reason you need to cancel your place, please ensure you are aware of our cancellation policy.

If you are not a member of this organisation and have not yet availed of our multi-society membership offer, you can still claim any available discount on this event.

Click below on the logo of the society of which you are member to sign in and avail of the discount.


Members – book your place at this event for the special price of just €350.00  €280

Membership means more than saving on events. You can also network with like-minded professionals, and gain recognition of your experience and expertise. Learn more about membership benefits.

Members' price:


Members:  Book Here  

Sign in to claim your member discount.

CPD Points:



6th Nov (Mon) to 7th Nov (Tue)


Begins at 09:00 and ends at 17:00


  • Price:

€350.00   –   Non-members register here >>

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